Infinity Promotions are a music promotions company and DJ collective based in London.

They were looking for a fresh identity to aid theor own promotions and advertising. They were also looking for an innovative solution that would encompass sound and vision. The animated logo identity was developed to feature as a loop to be projected as a massive graphic and in sync with music tracks being played in clubs.

Stationery and other promotional items were developed. A "still" version of the graphic was created for all print items